EXPLORE OUR PLAYBOOK
Real Conversations. Valuable Business Lessons.
How to Build a Profitable Dairy Business in India?
Sourcing & quality- Production costs
- Shelf life & distribution
- Profitability & growth
How to Start an Ice Cream Business in India?
- Product differentiation
- Cold-chain management
- Seasonal demand
- Retail & franchise growth
How to Start a Cold Drink Business in India?
- Find market opportunities
- Production & packaging
- Pricing & profitability
- Distribution & expansion
EXPLORE BY INDUSTRY
Different FMCG Challenges. Real Industry Insights.
01 EpisodesBeverages & Soft Drinks
From flavour innovation to packaging, pricing, retail distribution, and competition, explore the business behind India's beverage market.
01 EpisodesIce Cream & Frozen Desserts
Learn about product innovation, manufacturing, seasonal demand, franchise models, and sustainable growth in the frozen dessert industry.
02 EpisodesDairy & Dairy Alternatives
Understand the realities of dairy sourcing, processing, quality, product development, distribution networks, and building customer trust.
Meet The Founder
From Building Brands to Empowering an Entire Industry.
Mahendra Bhatiya
Founder, Dev Opus | Founder & Host, FMCG Playbook
Dev Opus With over 15 years of branding experience, Mahendra Bhatiya, Founder of Dev Opus, has helped 500+ brands build stronger identities and market presence, including Chhaswala, Monginis Ahmedabad, and Oreva.
Through FMCG Playbook, he is taking his vision beyond branding by bringing successful founders, manufacturers, and industry experts onto one platform to share real experiences and practical knowledge.
His mission is to empower India's FMCG entrepreneurs to start, build, grow, and scale sustainable businesses through shared industry knowledge.
Find Answers to Your
FMCG Questions
Starting a business is challenging. Growing it brings an entirely different set of questions.Explore founder conversations, industry insights, and practical guides around the challenges FMCG entrepreneurs face at every stage of their journey.
Most Searched Founder Questions
FMCG IN A MINUTE
Big Business Lessons. In Just a Minute.
FMCG INSIGHTS & KNOWLEDGE
Ideas, Insights & Strategies That Build Better Brands.
How to Start a Cold Drink Business in India: A Complete Guide for Beginners
India's beverage market offers opportunities for entrepreneurs who understand local tastes, product quality, and retail distribution.…
Read More
FAQ’s
Everything You Want to Know About FMCG Playbook
What is FMCG Playbook?
FMCG Playbook is an India-focused podcast and industry knowledge-sharing platform created to help entrepreneurs start, build, grow, and scale FMCG businesses. It brings together founders, business leaders, manufacturers, and industry experts to share real experiences, practical insights, and lessons from FMCG market.
Who can benefit from FMCG Playbook?
FMCG Playbook is designed for aspiring entrepreneurs, first-time founders, FMCG startup owners, growing brands, manufacturers, distributors, and established businesses looking for new perspectives on business challenges and growth opportunities.
What topics does FMCG Playbook cover?
The platform explores topics including FMCG business setup, product development, manufacturing, branding, packaging, pricing, unit economics, supply chains, distribution, retail sales, marketing, customer retention, and business expansion.
Is FMCG Playbook only for food and beverage businesses?
No. While food and beverage categories are an important starting point, FMCG Playbook aims to bring together knowledge from across the fast-moving consumer goods industry, including packaged foods, dairy, beverages, personal care, wellness, hygiene, and other consumer product categories.
Can someone planning to start an FMCG business benefit from the podcast?
Absolutely. Understanding the experiences and challenges of existing founders can help new entrepreneurs approach decisions more thoughtfully.
How is FMCG Playbook different from other business podcasts?
FMCG Playbook focuses specifically on the realities of building businesses in the FMCG industry. Instead of discussing success alone, it explores the decisions, operational challenges, mistakes, and lessons behind that success—making the conversations relevant to entrepreneurs facing similar situations.
Who can apply to become a guest?
FMCG founders, co-founders, business owners, manufacturers, distributors, and industry specialists with meaningful experience and practical knowledge to share are encouraged to apply.
Where can I watch FMCG Playbook?
You can explore episodes and short insights through FMCG Playbook website and its official YouTube channel. Follow the platform on its social channels for podcast highlights and industry-related content.
