Home – The FMCG Playbook

Real FMCG Founder StoriesLearn From Industry ExpertsSolve Real Business ChallengesBuild Brands That LastFrom Startup to Scale

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Real Conversations. Valuable Business Lessons.

Discover how founders and industry experts approach product development, manufacturing, branding, pricing, distribution, and growth in India’s competitive FMCG market.

Dairy

Helly Consultancy1hr 06m

How to Build a Profitable Dairy Business in India?

Key Playbook Takeaways :

Sourcing & quality
Production costs
Shelf life & distribution
Profitability & growth

Ice-Cream

Helly Consultancy1hr 02m

How to Start an Ice Cream Business in India?

Key Playbook Takeaways :

Product differentiation
Cold-chain management
Seasonal demand
Retail & franchise growth

Beverages

Maruti Flavours1hr 24m

How to Start a Cold Drink Business in India?

Key Playbook Takeaways :

Find market opportunities
Production & packaging
Pricing & profitability
Distribution & expansion

View All Podcasts

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Different FMCG Challenges. Real Industry Insights.

Every FMCG category operates differently. Explore industry-specific conversations, business challenges, and expert perspectives to understand what it takes to build, manage, and grow a successful brand.

01 Episodes

Beverages & Soft Drinks

From flavour innovation and formulation to packaging, pricing, retail distribution, and competition, explore the business behind India's beverage market.

Explore Beverage Podcasts

01 Episodes

Ice Cream & Frozen Desserts

Learn about product innovation, manufacturing, seasonal demand, franchise models, and sustainable growth in the frozen dessert industry.

Explore Ice Cream Podcasts

02 Episodes

Dairy & Dairy Alternatives

Understand the realities of dairy sourcing, processing, quality, product development, distribution networks, and building customer trust.

Explore Dairy Podcasts

Meet The Founder

From Building Brands to Empowering an Entire Industry.

Mahendra Bhatiya

Founder, Dev Opus | Founder & Host, The FMCG Playbook

Devopus

With over 15 years of branding experience, Mahendra Bhatiya, Founder of Dev Opus, has helped 500+ brands build stronger identities and market presence, including Chhaswala, Monginis Ahmedabad, and Oreva.

Through The FMCG Playbook, he is taking his vision beyond branding by bringing successful founders, manufacturers, and industry experts onto one platform to share real experiences and practical knowledge.

His mission is to empower India's FMCG entrepreneurs to start, build, grow, and scale sustainable businesses through shared industry knowledge.

THE FMCG KNOWLEDGE DIRECTORY

Find Answers to Your
FMCG Questions

Starting a business is challenging. Growing it brings an entirely different set of questions.Explore founder conversations, industry insights, and practical guides around the challenges FMCG entrepreneurs face at every stage of their journey.

Most Searched Founder Questions

FMCG IN A MINUTE

Big Business Lessons. In Just a Minute.

Watch short, insightful moments from real FMCG conversations covering founder mistakes, market opportunities, product decisions, branding, distribution, and the realities of business growth.

FMCG INSIGHTS & KNOWLEDGE

Ideas, Insights & Strategies That Build Better Brands.

Explore practical guides, industry perspectives, and business lessons designed to help Indian FMCG entrepreneurs make more informed decisions at every stage of growth.

How to Start a Cold Drink Business in India: A Complete Guide for Beginners

India's beverage market offers opportunities for entrepreneurs who understand local tastes, product quality, and retail distribution.…

EVERY BUSINESS JOURNEY HAS A LESSON WORTH SHARING

Your Biggest Challenge Could BeSomeone’s Biggest Lesson.

Join The FMCG Playbook to share your experiences, strategies, and insights that can inspire and guide the next generation of Indian FMCG entrepreneurs.

Be a Guest Or email us directly : guest@thefmcgplaybook.com

FAQ’s

Everything You Want to Know About The FMCG Playbook

What is The FMCG Playbook?

The FMCG Playbook is an India-focused podcast and industry knowledge-sharing platform created to help entrepreneurs start, build, grow, and scale FMCG businesses. It brings together founders, business leaders, manufacturers, and industry experts to share real experiences, practical insights, and lessons from the FMCG market.

Who can benefit from The FMCG Playbook?

The FMCG Playbook is designed for aspiring entrepreneurs, first-time founders, FMCG startup owners, growing brands, manufacturers, distributors, and established businesses looking for new perspectives on business challenges and growth opportunities.

What topics does The FMCG Playbook cover?

The platform explores topics including FMCG business setup, product development, manufacturing, branding, packaging, pricing, unit economics, supply chains, distribution, retail sales, marketing, customer retention, and business expansion.

Is The FMCG Playbook only for food and beverage businesses?

No. While food and beverage categories are an important starting point, The FMCG Playbook aims to bring together knowledge from across the fast-moving consumer goods industry, including packaged foods, dairy, beverages, personal care, wellness, hygiene, and other consumer product categories.

Can someone planning to start an FMCG business benefit from the podcast?

Absolutely. Understanding the experiences and challenges of existing founders can help new entrepreneurs approach decisions more thoughtfully.

How is The FMCG Playbook different from other business podcasts?

The FMCG Playbook focuses specifically on the realities of building businesses in the FMCG industry. Instead of discussing success alone, it explores the decisions, operational challenges, mistakes, and lessons behind that success—making the conversations relevant to entrepreneurs facing similar situations.

Who can apply to become a guest?

FMCG founders, co-founders, business owners, manufacturers, distributors, and industry specialists with meaningful experience and practical knowledge to share are encouraged to apply.

Where can I watch The FMCG Playbook?

You can explore episodes and short insights through The FMCG Playbook website and its official YouTube channel. Follow the platform on its social channels for podcast highlights and industry-related content.

EXPLORE OUR PLAYBOOK

Real Conversations. Valuable Business Lessons.

How to Build a Profitable Dairy Business in India?

How to Start an Ice Cream Business in India?

How to Start a Cold Drink Business in India?

EXPLORE BY INDUSTRY